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Sponsorship and the smaller municipality
Credit: Dkoerber at English Wikipedia This post is reproduced with permission from Bernie Colterman’s The Bottom Line on Public Sector and Not-for-Profit Marketing Many smaller municipalities are under...
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Girl Power Post-Rio: Bubble or Meaningful Change for Sport Marketing?
Canadian Olympic Committee photo This post is adapted from an article in the August 2016 issue of The Sponsorship Report. Cheri Bradish, the Loretta Rogers Research Chair in Sport Marketing at...
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Purpose-Driven Marketing: A Challenge and Opportunity for the World’s Big Brands
Georgios Giannopoulos via Wikimedia Commons An earlier version of this post was published in The Sponsorship Collective blog on September 20, 2016 under the title Redemption for Big Brands. It has...
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Get Ready for the Esports Invasion
This post is adapted from an article in the July, 2016 issue of The Sponsorship Report. In Asian markets, massive open-air stadiums will pack with millennials, many in elaborate costume, to stare at...
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Is Your Website Serving Your Sponsorship Needs?
To the short list of life’s certainties, add this: a page on a sponsored property’s website that invites contact, through a form, an email address or a phone number, to learn more about sponsorship...
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Sponsorship proposals simply don’t stack up
By Tim Wood and Bruce McKaskill(Reproduced from the September 15, 2018 issue of The Sponsorship Report) Fifteen years ago, we had a gig vetting inbound sponsorship proposals for a major corporate...
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Prospecting – Is it really a numbers game, or a lottery?
By Tim Wood and Bruce McKaskill(Reproduced from the October 15, 2018 issue of The Sponsorship Report) “Sponsorship is a numbers game. Just pump out the proposals and you’ll eventually find the...
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Does your sponsorship hierarchy serve you or do you serve it?
By Tim Wood and Bruce McKaskill(Reproduced from the November 15, 2018 issue of The Sponsorship Report) Does your sponsorship hierarchy look like a wine decanter? Narrow at the top and fat at the...
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Purpose defrocked
If you’re old enough, and I’m alarmed to admit that I am, you’ll remember the heyday of the mission statement. The mission statement was a clear, declarative statement of what a company did, would do,...
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Risk homeostasis, sponsorship and the post-COVID-19 world
Homeostasis (noun): the ability or tendency of a living organism, cell, or group to keep the conditions inside it the same despite any changes in the conditions around it, or this state of internal...
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