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Purpose defrocked
If you’re old enough, and I’m alarmed to admit that I am, you’ll remember the heyday of the mission statement. The mission statement was a clear, declarative statement of what a company did, would do,...
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Risk homeostasis, sponsorship and the post-COVID-19 world
Homeostasis (noun): the ability or tendency of a living organism, cell, or group to keep the conditions inside it the same despite any changes in the conditions around it, or this state of internal...
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Sponsorship proposals simply don’t stack up
By Tim Wood and Bruce McKaskill(Reproduced from the September 15, 2018 issue of The Sponsorship Report) Fifteen years ago, we had a gig vetting inbound sponsorship proposals for a major corporate...
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Prospecting – Is it really a numbers game, or a lottery?
By Tim Wood and Bruce McKaskill(Reproduced from the October 15, 2018 issue of The Sponsorship Report) “Sponsorship is a numbers game. Just pump out the proposals and you’ll eventually find the...
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Does your sponsorship hierarchy serve you or do you serve it?
By Tim Wood and Bruce McKaskill(Reproduced from the November 15, 2018 issue of The Sponsorship Report) Does your sponsorship hierarchy look like a wine decanter? Narrow at the top and fat at the...
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Purpose defrocked
If you’re old enough, and I’m alarmed to admit that I am, you’ll remember the heyday of the mission statement. The mission statement was a clear, declarative statement of what a company did, would do,...
View ArticleClik here to view.
Risk homeostasis, sponsorship and the post-COVID-19 world
Homeostasis (noun): the ability or tendency of a living organism, cell, or group to keep the conditions inside it the same despite any changes in the conditions around it, or this state of internal...
View Article